Cold Cut

This year, cold plunge therapy has been on the rise, with celebrities showing off their at-home ice baths and spas offering cryotherapy. Searches for cold plunge therapy have increased by 521 per cent in recent years as people seek to reap the benefits of the practice like improved circulation, reduced inflammation and increased energy levels. With more than 500 million views on TikTok, the viral #coldplunge trend features individuals immersing themselves in icy water. While research suggests the tradition of cold plunging dates back to ancient Rome, the potential health benefits of cold water immersion remain unclear. Some studies suggest 10-15 degrees Celsius to be an optimal temperature range for cold plunges focused on reducing muscle soreness. Beginners, however, should aim for no more than 10 to 15 minutes of cold exposure.