When any category in the market starts trending, it brings with it a set of problems. Likewise, the uptick in nutricosmetics has its own set of complications, especially in the Indian market, where, reports indicate, 60 per cent of supplements are fake, counterfeit, unregistered or unapproved. Shrey Mittal, pharmacist and nutraceutical expert and founder of Koshika Wellness, advises, “If you are considering ingestible beauty supplements, it is important to consult a healthcare professional. Additionally, look for the ones that contain safe, well-researched, functional ingredients, beware of any potential side effects and select products from genuine and reputable companies.”

The boom in nutricosmetics has led some to believe it is the elusive magic bean to beauty miseries, which is far from the truth. Lifestyle choices like eating healthy, exercising and sleeping right are still the primary factors. Sutirtha Sengupta, clinical nutritionist and wellness expert, says, “As a nutritionist, my philosophy revolves around addressing beauty-related concerns through a diet-centric approach. I firmly believe in the power of a well-balanced and nutrient-rich diet to support overall health, including the appearance of skin, hair and nails.

Heavy reliance on supplements is never advocated. Nevertheless, in certain situations, supplements are beneficial to complement a balanced diet. For example, certain vitamins and minerals like vitamin D, omega-3 fatty acids, or iron may be challenging to get in sufficient amounts from food alone, and supplements can help bridge the gap. But, they are no magic potion and must be taken judiciously.”

It’s all about figuring out what your skin and body needs and tailoring your routine accordingly.

What are nutricosmetics?

● Supplements or foods consumed to improve overall appearance

● They contain specific vitamins, minerals and nutrients that boost hair and skin health from the inside out

● They protect skin from UV rays, and help with issues such as ageing and pigmentation

● They help replenish important nutrients in the body like collagen, ceramides, hyaluronic acid and glutathione